On the precipice of a film with Legendary Entertainment, Mob Entertainment’s “Poppy Playtime” franchise had lots of licensing announcements at Licensing Expo 2025. Funko, McFarlane Toys and more have inked deals to be licensees for the horror IP.

To learn more about these deals and the brand, License Global caught up with Liesa Dornan, head, international licensing, Mob Entertainment, who outlines how "Poppy Playtime" has taken over the licensing industry in the gaming category.

Watch the full interview for the latest in licensing with License Global.